key features like on-screen awareness miss quality benchmarks; execs prioritize polish over rushed release.
CUPERTINO, June 2025 — Apple has officially
pushed its AI-powered Siri overhaul to 2026, confirming that advanced
capabilities promised at WWDC 2024 failed to meet the company’s stringent
reliability standards. The delayed features—including on-screen awareness,
personal context understanding, and in-app task automation—were slated for iOS
18.4 but axed from April’s release after internal testing revealed inconsistent
performance.
In candid interviews with The Wall Street Journal and Tom’s
Guide, Apple execs Craig Federighi and Greg Joswiak defended the decision:
- Federighi:
“The new Siri didn’t converge quality-wise. We demanded extreme
reliability and fell short of our timeline.”
- Joswiak:
“Shipping a subpar product would’ve been more damaging. We refuse to
compromise on error rates.”
The executives emphasized industry-wide challenges in AI
automation, with Federighi noting, “No one’s nailing device-based AI
reliability yet.” Early prototypes showed promise but stumbled in
real-world stress tests.
- The
delay leaves rivals like Google and OpenAI with a temporary edge in
conversational AI.
- Apple’s
cautious approach mirrors CEO Tim Cook’s earlier earnings call hints about
“needing more time.”
- Investors
await iOS 18.5 (due Q3 2025), which will include minor Siri tweaks but
skip flagship AI tools.
A 2026 rollout is now locked in, with Apple prioritizing
flawless execution over speed. The move risks user frustration but underscores
its “it just works” ethos.
Also Read All-Glass iPhone for 2027
0Comments