Google Doppl: AI Virtual Try-On App Launches

Google has unveiled Doppl, an experimental AI app that lets users create digital avatars to virtually try on outfits from any source—online stores, social media, or personal photos. Now available for iOS and Android in the U.S., the app aims to revolutionize fashion shopping.

How Doppl Works

Avatar Creation: Users upload a selfie to generate a digital twin.

Virtual Try-On: Snap photos of clothing (online listings, friends’ outfits, or screenshots), and Doppl superimposes them onto your avatar.

Dynamic Previews: See static images transform into AI-generated videos showing how clothes move and fit.

Share & Save: Catalog favorite looks and share results with friends.

Key Features & Limitations

AI-Powered Accuracy: Simulates fabric drape and fit but may struggle with complex textures or exact sizing.

Beyond Google Shopping: Unlike Google’s existing try-on tool (which tests items from partner retailers), Doppl works with any clothing image.

Early Stage: Labeled an "experiment" under Google Labs, with results still refining.

Google’s AI Fashion Push

Doppl expands on upgrades revealed at Google I/O 2024, where the company:

Scaled virtual try-ons to cover "billions" of clothing items via Google Search.

Expanded AI Mode search features to India (previously U.S.-only).

The app tackles online shopping’s biggest hurdle: uncertainty about fit and appearance. By letting users test everything from boutique finds to viral social media styles, Doppl could reduce returns and boost consumer confidence—if accuracy improves.

Availability

Free on U.S. app stores (English only). No global rollout timeline confirmed.

Disclaimer: Only the headline and image of this report may have been modified by the PulseNext team; the rest of the content is auto generated from a syndicated feed.