Salesforce AI Handles 50% of Work, JMP Backs $430 Target

6/29/2025 05:00:00 pm

Salesforce CEO Marc Benioff announced that artificial intelligence now manages 30-50% of tasks across critical functions like software engineering and customer service. The revelation spurred investment firm Citizens JMP to reaffirm its "Market Outperform" rating and $430 price target for Salesforce (NYSE: CRM), signaling substantial upside from current levels.

JMP analyst Patrick Walravens validated strong returns on investment for Salesforce’s AI tools, particularly Agentforce in customer service environments. This aligns with Salesforce’s robust financial health, including 77.3% gross profit margins and upward earnings revisions from 37 analysts. While a mid-sized customer acknowledged competitor Glean’s effectiveness for sales use cases during an ongoing Agentforce evaluation, Salesforce’s AI expansion remains aggressive.

Recent innovations underscore this momentum. The company launched Agentforce 3, featuring a Command Center to optimize AI agents, which has already reduced customer case resolution times. It also announced a 6% price increase for Enterprise and Unlimited Editions and introduced new AI add-on pricing. These moves follow a 233% surge in AI agent usage over six months, with over 8,000 customers adopting Agentforce.

Analyst optimism extends beyond JMP. Cantor Fitzgerald (maintaining a $325 target) and Truist Securities ($400 target) highlighted Salesforce’s pricing strategy and AI integration as key growth catalysts. The company’s focus on monetizing AI dominance through strategic upgrades positions it to leverage soaring market demand.

Source: Investing.com, JMP Research

Salesforce’s AI scale-up redefines productivity benchmarks, while pricing shifts reflect its confidence in delivering value—cementing its lead in the competitive enterprise software arena.

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