iQOO's new mid-range smartphone, the Z10R, is now available for purchase in India, featuring 4K vlogging support and attractive introductory discounts.
The iQOO Z10R smartphone has officially gone on sale in India, just a week after its debut. Available from July 29 at 12 PM via Amazon and the official iQOO India website, the mid-budget device offers a MediaTek Dimensity 7400 chipset, a 50MP OIS main camera with 4K vlogging capabilities, and a 5,700mAh battery. Buyers can also avail an instant discount of ₹2,000.
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The iQOO Z10R is positioned in India's highly competitive mid-budget smartphone segment, aiming to attract consumers with a strong feature set and compelling launch offers. Available in three configurations—8GB RAM with 128GB storage (₹19,499), 8GB RAM with 256GB storage (₹21,499), and 12GB RAM with 256GB storage (₹23,499)—the device comes in Aquamarine and Moonstone colors. To boost initial sales, iQOO is providing a ₹2,000 instant discount for purchases made with select bank cards, or an equivalent ₹2,000 exchange bonus applicable across all models. This aggressive pricing strategy, combined with the discounts, is designed to enhance its appeal to a wide range of buyers looking for value.
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The smartphone boasts a 6.77-inch full-HD+ quad-curved AMOLED display with a smooth 120Hz refresh rate and a peak brightness of 1,800 nits, ensuring a vibrant visual experience. Powering the device is the MediaTek Dimensity 7400 chipset, paired with up to 12GB of RAM and 256GB of internal storage, promising robust performance for daily tasks and gaming. For photography and videography enthusiasts, the iQOO Z10R features a dual rear camera system: a 50MP main sensor with Optical Image Stabilisation (OIS) capable of 4K vlogging, complemented by a 2MP bokeh sensor. A 32MP front camera handles selfies and video calls. The device also includes a substantial 13,690mm² graphite cooling area to maintain performance under load. Connectivity options are comprehensive, including 5G, Bluetooth 5.4, Wi-Fi 6, and a USB Type-C port. Its 5,700mAh battery supports 44W fast charging, while IP68+IP69 and MIL-STD-810H certifications ensure impressive dust, water, and anti-fall resistance.
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iQOO, a sub-brand of Vivo, has steadily built its reputation in the Indian smartphone market by focusing on performance-oriented devices, often at competitive price points. The launch of the iQOO Z10R follows this established pattern, aiming to capture a segment of users who prioritize powerful chipsets, good camera capabilities (especially 4K video recording), and robust build quality without venturing into premium price tiers. This release reinforces iQOO's strategy of offering a strong feature-to-price ratio in the crowded mid-range segment.
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The iQOO Z10R is now fully available for purchase, entering the market with compelling specifications and attractive launch offers designed to entice budget-conscious performance seekers. Its blend of a capable processor, OIS-enabled 4K vlogging camera, long-lasting battery, and robust build quality positions it as a strong contender in its segment. The immediate market reception, driven by these initial discounts, will be a key indicator of its success as iQOO continues to expand its footprint in the diverse Indian smartphone landscape.
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